Our Story
50 Years of
Professional Hair
Founded in Barcelona over 50 years ago, Salerm Cosmetics is now trusted by salons across 20+ countries on four to five continents — and we're proud to bring that expertise to the UK.
Salerm Cosmetics is the flagship brand of VMV Cosmetic Group — a Barcelona-born institution with a half-century of professional haircare heritage. What began as a specialist colourist's range has grown into one of the most trusted professional lines in the world.
Our hero system, Salerm Vision, offers 120 shades using micro-molecular colour pigments for vibrant, long-lasting results. Each shade is formulated with a base enriched with keratin, wheat germ and natural plant oils — giving exceptional colour performance alongside genuine hair conditioning benefits.
Salerm Vision has one of the lowest ammonia levels among professional colour lines, and minimal resorcinol — only 3 of 120 shades contain it. Our resorcinol/green-pigment-free bases mean cleaner results and better colour accuracy for stylists.
Beyond colour, the Salerm range spans treatments, repair systems, styling, scalp care, and professional salon retail — with brands including Biokera, Plexforte, Lendan, and more.
UK Distribution
Francaldo — Your UK Partner
In the UK, Salerm is distributed exclusively by Francaldo, founded by David Capaldo — a professional colourist with over 35 years' experience in the industry.
Francaldo isn't just a distributor — it's a technical partner. We offer bespoke training and hands-on support to wholesalers and salons, ensuring every stockist gets the most out of the full Salerm range. Whether you're a first-time buyer or an established account, our team is always on hand.